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Showing posts from July, 2022

The Benefits of Vehicle Branding

You see branded vehicles all around you every day and, if you own a business you’ve probably wondered whether branding your vehicle is a good investment. The simple answer is yes. Adding graphics to your work vehicles turns a vehicle that once got you and your gear from point A to point B into a constant marketing tool. Not convinced? Here are some great benefits of vehicle branding: Impressions Vehicle wraps are considered a form of Out of Home Advertising (OOH Advertising). In short, it’s a form of advertising we see all around us outside of our homes. When you are driving your work vehicle around town it’s an opportunity to get eyeballs on your brand. According to Roadmark, Inc, you can get more than 100 impressions per mile.  That means for every mile you drive to a job or delivery site; more than 100 people see your company name.  Targeted Audience If you have any kind of service business you probably spend a lot of ...

PhonePe pilots truck art campaign to build awareness on motor insurance products

  With this campaign, PhonePe is promoting its two and four-wheeler insurance products through catchy phrases on art canvases put up on truck tailgates. PhonePe, India’s digital payments platform has piloted a truck art campaign with a fleet of trucks on highways in Maharashtra, covering Pune, Nashik & Mumbai. With this campaign, PhonePe is promoting its two and four-wheeler insurance products, through catchy phrases on art canvases put up on truck tailgates. With this campaign, the company aims to engage with the target audience on highways in the A&B categories as per the New Consumer Classification System (NCCS), who are in the age group of 22-40 years. Truck art, often known as Phool Patti in Hindi and Urdu, has traditionally been a popular art form in India and other parts of South Asia. The trucks are lovingly decorated by their drivers, who spend their days and nights driving them through the length and breadth of the country. Decked in vibrant colors and bells, insc...