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Transit Media Advertising In India

 Transit Media Advertising In India

In this blog, we will discuss another advertising medium that is catching up very fast and has a variety of inventories. With cities being developed and infrastructure being built, transit advertising is here to stay. We will discuss the following:


  • Why is transit advertising a good option during the festive season?

  • What are the various advertising options under transit advertising?

  • Which transit advertising options are best suited to your business needs?


State Of Transit During The Indian Festive Season

The Indian festive season that starts in January with Makar Sankranti and Holi and ends with Christmas and New Year is the best time for shopping, traveling, meeting friends and family, and celebrating.

This period not only drives sales for most Indian companies but also marks a significant jump in physical and digital traffic.

While digital traffic can be captured through digital advertising, there are many ways to capture the attention of physical traffic, like radio advertising, outdoor advertising, airport advertising, and transit advertising.

  1. DGCA data shows that the highest traffic is recorded yearly during festive sessions. It happens due to two reasons:

    1. Movement of the migrant population to their hometown to celebrate Durga Puja, Dussehra, Diwali, Chhath, Christmas, New Year, etc.

    2. Families are traveling to other cities for vacation during holidays.

  2. Every year during the festive season, Indian Railways face the challenge of high demand and overbooking. Rail travel, the choice of the masses, is the preferred transport mode for the migrant population. Hence, new coaches and trains are added during the season.

  3. There is a significant surge in local travel during the festive season as families reunite and celebrate by visiting restaurants, malls, cinema halls, etc. All the essential high ticket purchases are pushed to this period owing to the auspicious occasion and discounts offered by retailers. Google Trends shows a high increase in “Near Me” searches during this period.


Transit Advertising Media Examples

Transit advertising media helps brands get massive audience exposure, which is primarily the best thing about transit media. On average, a person spends around 45 minutes on public transport. Your audience is likely to see your brand in a truck, bus, van, or auto advertising.

Transit advertising media works even better for local brands because they can conveniently target local customers through cab branding, bus ads, etc. You can choose the market segment they want to target and place their ads on trucks, buses, or trains in that area. Here are a few transit advertising media examples that help you identify your ads.

  1. In-Flight Advertising

  • Advertising Options: Inflight Magazine Advertising; Advertising on the boarding pass, meal tray, seatback, etc.

  • Reasons to Advertise:

    • Caters to the premium audience like HNIs, business professionals

    • Pan India presence

    • Captive audience

  • It is best For Brands That are looking for brand awareness campaigns, have a pan-India customer base, or have high-ticket items like real estate, hospitality, education, luxury products, etc.

  • Starting Budget: INR 1 Lakh Onwards.


  1. Train Advertising

  • Advertising Options: Train Branding- Train Wrap, Train Station Advertising- Display Boards, LCD Screens

  • Reasons to Advertise

    • Mass Reach

    • The long waiting period that translates into repeated exposure

  • Best For Brands Who are mass brands like FMCG, banking, etc.?

  • Starting Budget: INR 1 lakh onwards.


  1. Metro Advertising

  • Advertising Options: Metro Train Interior Branding- Display Panel, Grab Handles, Interior Wrap; Metro Train Exterior Branding- Train Wrap; Metro Train Station Advertising- LCD Panels, Display Boards, Kiosks.

  • Reasons to Advertise

    • Premium Audience

    • Hyperlocal Targeting Possible

  • It is best For Brands Who want to target premium audiences like luxury products, high ticket items, apps, etc. because metro tickets are priced higher and mainly cover commercial and corporate hubs

  • Starting Budget: INR 1 Lakh onwards


  1. Bus Advertising

  • Advertising Options: Bus Branding- Interior; Bus Branding- Exterior

  • Reasons to Advertise

    • Mass Reach

    • Hyperlocal Targeting

  • Best For Brands Who want to target audience in a particular city/route/area

  • Starting Budget: INR 50,000 onwards


  1. Cab Advertising

  • Advertising Options: Auto Branding- Back Panel; Auto Branding- Hood

  • Reasons to Advertise

    • Mass Reach

    • Low Cost and easily scalable

  • Best For Brands Whowant a mass reach in a short duration like events & exhibitions, offers, new launches

  • Starting Budget: INR 10,000 onwards


Transit Advertising Rates

The transit advertising rates may vary depending on the type of media option you opt for.

The pricing model for transit advertising media depends upon the media option, size, and placement of the ads.

The ‘Top Choice’ section on the page Non-traditional media option has detailed transit media advertising costs for all media options available on FeroCrafts.

You can also select various targeting parameters while using transit media advertising. It can be done by saving the media option to the bag and accessing it there.

You will find headings like ‘Auto’ and ‘Cab branding’ from where you can pick the most suitable one.

You can also check the best-discounted rate for your selected volume. However, transit media ad costs are very effective and ideal for big and small brands.

This is because you can run nationwide or local campaigns, and the movements can target a large group of customers and specific audiences.
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Location: India

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