Does Truck-Side Advertising Work?

Reach a broad and diverse audience in both urban and rural areas. India has a large and growing transportation sector, with millions of trucks on the roads carrying goods across the country. Truck-side advertising is a cost-effective way to reach a large audience in different regions.

Moreover, trucks often travel long distances and cover many towns and cities, making truck-side advertising a great way to create brand awareness across the country. Trucks' unique size and mobility also make them stand out on the roads, attracting attention and increasing the brand's visibility.

However, the effectiveness of truck-side advertising also depends on factors such as the advertisement's quality, the ad's placement on the truck, and the message conveyed. A well-designed advertisement with a clear message and a solid call to action can be more effective than a poorly executed one. And FeroCrafts truck-side advertising can work in India as a part of a comprehensive advertising strategy, especially for brands targeting a diverse audience across different regions.

Mobile billboard advertising works in mysterious ways other advertising channels may not offer. The ability to tap into GPS signals and Wi-Fi receptors is a significant component of effective mobile billboard advertising. This advertising channel has the tools to target and reach many consumers. They offer a range of benefits that make it easy for both the client and the consumer to understand. Retention rates in mobile billboards are high, as well. Since many traditional ways of advertising are losing their core consumers, mobile billboards are picking up those fallen impressions. Let's unpack how this method works for advertisers and business owners and why it's still a common practice. We will look at the benefits of truck-side advertising and how you can track their progress.

Truck-Side Advertising

A truck-side advertisement is a form of out-of-home advertising (OOH) meant to showcase products and businesses on the sides of trucks, trailers, rented cars, or cabs on the move. Hence the term 'mobile'; these billboards have the effect of driving forward in constant motion, making impressions with people along the route, and enticing potential consumers about a service potentially unbeknownst to them. 

Mobile advertising drives through multiple locations while displaying your company's message and broadcasting it to a more significant number of audiences. Retargeting strategies to help target selections of unique people after they have seen the moving billboard advertisement. 

For a digital mobile advertisement, you can show variations in your messages to the audience by changing the display after a few seconds.

Does Mobile Billboard Advertising Work?

When traveling somewhere or going to work, we often look around when stuck in traffic, and, to my surprise, we notice advertisements everywhere. With some advertising trucks moving next to me, parked on the side of a road, or advertising trucks advancing in incoming traffic, we cannot help but pick up their messaging. But mobile billboards make the trip that much more exciting and inventive. They meet our eyes without losing interest, which is an important action for a consumer.

Mobile billboard advertising holds all attention, as it works to inform us of new products or introduce us to upcoming events in the city. It is instantly effective because it opens our eyes to fresh content. 

Benefits of Mobile Billboard Advertising

Here are some practical benefits you can examine next time you see a mobile billboard.

Showcase Your Message Where You Want It– 

The most effective tool is displaying your message in front of thousands of people (commuters or shoppers) at the desired location or route. It helps in displaying your advertisement to potential customers. Unlike static advertisements, mobile billboards are always on the go with the mission to cover multiple locations, thus giving more exposure to different places and people.

Cost Friendly– 

In comparison to other types of advertisements, mobile billboards are pocket-friendly. As stationary advertisements (TV, radio, newspapers, and so on) include multiple factors which increase their cost, you need to pay a hefty amount for a unique spot with mobile billboards. 

Easy to Tailor– 

Mobile billboards are easy to change, meaning your message always stays fresh as you can add more information and new images that generate curiosity among your targeted audience.

Zero Competition– 

As your message is constantly moving, there is no direct competition. It gives you an advantage that your message is viewed without any distractions caused by a competitor's ad.

Brand Recognition– 

As mobile billboard advertisements are suitable in front of people, they are constantly seeing that message. It builds awareness among potential customers that can turn into possible leads. Mobile billboards are hard to ignore. Making a unique advertisement can help in extending your message to people in a positive way. 

Let's Talk Numbers

Numbers play a significant role in understanding reality before choosing mobile billboards as your medium to advertise.

1. More than 95% of Indians are reached by media which aids in targeting vehicle drivers and passengers.

2. One vehicle wrap and paint can generate between 30,000-90,000 impressions daily.

3. Mobile advertising boosts brand name and recognition by 15 times more than any other form of advertising.

4. 30% of mobile outdoor viewers would base a buying decision on the ad they see.

How to Track your Mobile Billboard Advertisement

Most people have this question regarding how they can track their mobile advertisements.

Another substantial component of mobile billboard advertising is that you can track the advertised vehicle with GPS.

If your ad is featured on a truck, bus, cab, or other vehicles with a variable route, you must find out where it is being seen and whether it is displayed at the right place.

But, with a GPS, you will be able to track the route of the vehicle. It will benefit you as you can check which audience is viewing your ad and when.

This can help you to remove those billboard vehicles which are not performing well, and you can even redirect other mobile billboard vehicles to be around high-traffic areas at a specific time to maximize your ad visibility. 

Mobile Billboard Advertisements are Eye-Catching

Moving ads are noticed much more quickly than stationary advertisements. Our brain responds faster and tries to see objects that are moving.

According to study, using brain scanning technology, an ad that moves performs 45% higher exposure than static advertisements. The moving advertisement is stored in our brain's memory and stays there for extended periods. Whenever we see the ad again, it triggers us and can assist customers in a buying decision. This brain power is valuable in learning about OOH effectiveness.

Mobile billboards are easy to manage and valuable in the long run. It makes advertising noticed in front of your targeted audience by being in the right place. As discussed above, mobile billboard advertisements have more significant advantages, and their results are much higher than other types of billboard advertisements.

By choosing the proper form of a billboard advertisement, you can grasp your market space and have a brand recall among your customers.

Plan your route to measure your success with FeroCrafts.